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Paper or Plastic?
By Michael Penn MA'97

For college students, credit cards can be a safety net — or a tempting path to serious debt. Campus leaders are looking for ways to help students make informed choices when card companies come calling.

Josh Lelah x'02 knows that he can't afford the five-thousand-dollar projection-screen television that he really covets for his apartment. But he's also aware — dangerously aware — that he could own it in a second, if he so desired. All he'd need to do is call upon some of the $8,500 in credit afforded to him by his Visa card.

Lelah, a junior majoring in personal finance, is smart enough not to do it. "I know I don't have the income right now," he says. But the temptation is real, and, for university leaders, so is the worry.

During the past few years, universities across the country have witnessed a plastic invasion on their campuses, as credit cards have grown as popular among students as backpacks and bicycles. And while many students seem to like and appreciate the convenience that credit cards give them, for some, the bills are adding up. Earlier this year, Nellie Mae, one of the largest providers of student loans in the country, analyzed the credit records of college students who applied for its loans during 2000, finding that nearly four of five held at least one credit card. The average balance among student accounts was $2,748 — a 46 percent rise from a 1998 study. Nearly one student in ten showed a debt of more than $7,000.

Even for those like Lelah, who pay off their debts reliably, the oh-so-generous credit limits with which they're rewarded put them just one swipe away from financial jeopardy. It's enough to convince many university officials that something needs to change in the relationship that credit card companies have with students.

"I think it's a dangerous trend, because it's so unrealistic," says Casey Nagy MA'89, special assistant to the chancellor. "Students are very busy, and they're just getting acclimated to being on their own. All of a sudden, here comes this thing that allows them to get what they want and need and get it when they want it. "Sooner or later, there is going to be a reckoning," he says.

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